We are BrewDog. And we are on a mission to make other people as passionate about great craft beer as we are.
In 2007, BrewDog was born in north East Scotland. Bored with industrial lager and mass market brews, we set out to change the world of beer forever. We (James & Martin) brewed small batches of craft beers in our garage, bottled it by hand, and sold it at local markets. In 2007 we decided to take the plunge and turn our hobby into a little business. So, we got a bank loan, some second hand steel tanks and started brewing the beers that we wanted to drink. BrewDog was set up with 2 humans, one dog and a big mission to share our passion for amazing craft beers. Today, we export our beer all over the planet, employ over 1,000 incredible beer-evangelists, and we’re the #1 craft beer in the UK.
We are committed to putting the passion, the flavour and the artisan craftsmanship back into people’s beer glasses. We want to change the world of beer and introduce people to spectrums and dimensions of flavour they never knew existed. We combine Scottish water and British malts with the best quality hops sourced from all over the planet to brew our full flavour beers. We believe in the power of craft beer to change the world. One glass at a time.
As well as changing the world of beer, we want to change the world of business. Our groundbreaking business model means we are part owned by a community of over 90,000 people who love great beer as much as we do. We are officially one of the best companies to work for in the UK, and with the Unicorn Fund, we give away 20% of our profits each year. 10% to our crew and 10% to charities chosen by our crew, and by our Equity Punk community.
Good People Drink Good Beer.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Guinness, Hop House 13, Smirnoff, Cîroc and Ketel One Vodkas, Gordon’s and Tanqueray Gins, Johnnie Walker and Haig Club whiskies, Captain Morgan and Baileys. Our brands are crafted, authentic, relevant, luxury, with something for every taste and celebration, big or small.
We are passionate about our customers and consumers and in providing the best possible experience, from every single one of our products, and in how we go about our business.
We’re innovative, constantly searching for new ideas that drive growth for us and our customers and we’re courageous in pursuing the full potential of our brands.
We work hard to support our customers in growing their business by providing clear consumer insights and advice on how to optimise the potential of their alcohol offering.
In the On Trade we focus on inspiring consumers in their choices, driving premiumisation and delivering consistent high quality – the key factors that contribute to consumer satisfaction and help build business reputation.
As part of this, we offer an industry-leading bartender training programme, ‘Diageo Bar Academy’, which provides accredited training to inspire bartenders and raise industry standards. This programme is proven to grow alcohol category sales by 14%* by embedding bar skills, service techniques and product knowledge.
For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.
Visit DiageoBarAcademy.com for more information about our training programme and hints, tips and inspiration for your business.
Diageo products should always be drunk responsibly, for more information please visit: drinkaware.co.uk
*Source: CGA Volume Pool data to November 2017