Agenda

27 November 2019  |  Cavendish Conference Venues America Square, London

We’ve organised a wide range of topics with a variety of expert speakers, each with their own unique insights into the on-trade drinks industry. Our event partnership with research and insight business CGA means we will deliver unique market data to help you and your business navigate the future drinks landscape.

See below for an outline of the days proceedings…

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09:30 – 09:40 | Introduction & Welcome:  Keynote inspirational speaker from industry to set the scene

09:40 – 10:00 | The Drinking Landscape: What are the key drivers pushing the drinks category forward? An overview of drinks category and consumer attitudes/behaviour with CGA Insight

10:05 – 10:25 | Breakout Session #1: Choose one of the 5 main drinks categories to drill deeper into via insight sessions which will tap into those key trends in each respective category, featuring data from CGA Insight and supplier insight

10:30 – 10:50 | Common’s View: Mike Wood MP, chair of the All Parliamentary Party Beer Group, offers a flavour of the views of the drink sector from the political floor, giving an insight into the current political mood, view and potential legislative changes and challenges facing the on-trade drinks market

10:50 – 11:20 | Equipping the team: Make the most of your drinks range and move beyond the upsell. Jamie Campbell from CPL, explores how taking a different approach to drinks training can drive customer satisfaction and loyalty whilst engaging with your team

11:20 – 11:35 | Break

11:35 – 12:10 | Drink Led Experiences: We talk to three leading operators on how they create memorable drinking experiences throughout their businesses

12:10 – 12:45 | Inside the Mind of the Consumer: MCA Insight will lead a live focus group with a group of consumers to offer valuable and up-to-date insight into the current consumer market, and how they view the offer the trade is presenting

12:45 – 13:15 | Backing a Winner: New brands launch all the time, but how do you spot a Fever-Tree for the woods? We look at some of the key attributes of what makes a successful new brand launch

13:15 – 14:15 | Lunch

14:15 – 14:40 | Influencer Panel: Graeme Loudon to lead Laura Whilougby from Club Soda and Jaega Wise from Wild Card Brewery

14:45 – 15:15 | Breakout Session #2: Choose one of the 5 main drinks categories to drill deeper into via insight sessions which will tap into those key trends in each respective category, featuring data from CGA Insight and supplier insight

15:20 – 15:45 | Launch Roulette: Suppliers Zag Drinks & Pontoon Cocktails will get their five minute chance to pitch their products to the audience, with delegates able to vote live and pick their ones to watch

15:45 – 16:00 | Break

16:00 – 16:20 | Location, Price & Range: CGA’s Jonny Jones will be taking a look at price sensitivity across the on-trade, how operators need to flex their businesses offer according to consumer profiles and their geographic locations

16:20 – 16:40 | The Tentacles of Temperance: Leading expert, journalist and author Christopher Snowdon will discuss the growing and pernicious influence of the anti-alcohol movement, where their reach extends, their aims, and how the industry can work together to stop them

16:40 – 16:50| Low + No: Club Soda’s Laura Whilloughby to lead a panel including Jonny Shield, Seedlip, David Burgess, co-founder of Fugitive Motel, and Dan Crowther, the Hedonist

16:50 – 17:15 | Business Leaders – The Sustainability Challenge: Some of the leading suppliers in the market will share their insight into how they’re tackling the ongoing environmental crisis

17:15 – 18:15 | Drinks Reception

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