Our Drink Tank agenda for 2020 is still being prepared. Stay tuned on Twitter, Facebook, LinkedIn or for updates. For now though, see our agenda from last year’s event below for a taste of what’s in store…

27 November 2019  |  Cavendish Conference Venues America Square, London

We’ve organised a wide range of topics with a variety of expert speakers, each with their own unique insights into the on-trade drinks industry. Our event partnership with research and insight business CGA means we will deliver unique market data to help you and your business navigate the future drinks landscape.

See below for an outline of the days proceedings…

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09:30 – 09:40 | Introduction from Ed Bedington, Editor of The Morning Advertiser

09:40 – 10:00 | The Drinking Landscape: What are the key drivers pushing the drinks category forward? An overview of drinks category and consumer attitudes/behaviour with CGA.

10:00 – 10:20 | Top Dog: Brewdog co-founder and CEO James Watt will chat through his vision for the on-trade drinks market, how he sees his company’s place within that, from being a disruptor to becoming a maverick, and where he sees the challenges down the line for the sector.

10:25 – 10:45 | Breakout Session #1: Choose one of the 5 main drinks categories to drill deeper into via insight sessions which will tap into those key trends in each respective category, featuring data from CGA and supplier insight.

10:50 – 11:10 | Location, Price & Range: CGA’s Jonny Jones will be taking a look at price sensitivity across the on-trade, how operators need to flex their businesses offer according to consumer profiles and their geographic locations.

11:10 – 11:25 | Equipping the team: Make the most of your drinks range and move beyond the upsell. Martin Hilton from CPL, explores how taking a different approach to drinks training can drive customer satisfaction and loyalty whilst engaging with your team.

11:25 – 11:40 | Break

11:45 – 12:00 | The Blender Gap – Reinventing the Whisky category: Leading female blender Emma Walker discusses how she and employer Diageo are bringing a new perspective to a traditionally male sector and are helping to shape the reinvention of a mostly traditional channel.

12:00 – 12:20 | Business Leaders – The Sustainability Challenge: Some of the leading suppliers in the market will share their insight into how they’re tackling the ongoing environmental crisis.

12:20 – 12:40| Inside the Mind of the Consumer: MCA Insight will lead a live focus group with a group of consumers to offer valuable and up-to-date insight into the current consumer market, and how they view the offer the trade is presenting.

12:40 – 13:00 | Backing a Winner: New brands launch all the time, but how do you spot a Fever-Tree for the woods? We look at some of the key attributes of what makes a successful new brand launch.

13:00 – 14:00 | Lunch

14:00 – 14:20 | Drink Led Experiences: We talk to three leading operators on how they create memorable drinking experiences throughout their businesses.

14:20 – 14:35 | Launch Roulette: Suppliers Zag Drinks, Pontoon Cocktails, Rebel Pi, Caleno & Lanique will get their two minute chance to pitch their products to the audience, with delegates able to vote live and pick their ones to watch.

14:35 – 14:55 | Influencer Panel: Graeme Loudon to lead Laura Willoughby from Club Soda, Jaega Wise from Wild Card Brewery, Jeremy Pascal from Opium, Susanna Forbes from Little Pomona and Jonathan Kleeman, Wine Sommelier.

15:00 – 15:20 | Breakout Session #2: Choose one of the 5 main drinks categories to drill deeper into via insight sessions which will tap into those key trends in each respective category, featuring data from CGA and supplier insight.

15:20 – 15:40 | Break

15:40 – 16:00 | Political View: John Timothy, CEO of Portman Group, offers a flavour of the views of the drink sector from the political floor, giving an insight into the current political mood, view and potential legislative changes and challenges facing the on-trade drinks market.

16:00 – 16:25 | Low + No: Club Soda’s Laura Willoughby to lead a panel including Jonny Shield, Seedlip, David Burgess, co-founder of Fugitive Motel, and Dan Crowther, The Hedonist.

16:25 – 16:45 | The Tentacles of Temperance: Leading expert, journalist and author Christopher Snowdon will discuss the growing and pernicious influence of the anti-alcohol movement, where their reach extends, their aims, and how the industry can work together to stop them.


17:15 – 18:15 | Drinks Reception

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