10 November 2026 | 1 America Square, London

THE UK'S NEW EVENT FOR DRINKS BUYERS AND DECISION MAKERS

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OVERVIEW

Drink Tank is the new meeting place for the UK's drinks industry, combining the on- and off-trade by bringing together buyers and decision-makers from retail, hospitality, foodservice and wholesale. Focused on the trends, challenges and opportunities shaping the market, the event combines insight, debate and networking to help attendees make better commercial decisions and discover new products, ideas and partners.

  • 200+

    Attendees

  • 10+

    Expert speakers

  • 3

    Content rooms

  • 1

    Day of insight & networking

WHAT'S ON THE AGENDA

Explore the topics, trends and commercial challenges shaping the future of drinks across retail, hospitality and wholesale.

10th November 2026

View programme
  • Agricultural harvesting at the last light of day, aerial view

    Consumer & Market Trends

    Discover the behaviours and trends defining the next era of drinks across the on- and off-trade.

    • Highlights include:
    • Drinks trends and growth opportunities
    • Gen Z and changing consumer habits
    • Flavour, functionality and wellness
    • Marketing and social media trends
    • Moderation and changing occasions
  • Man with groceries bag

    Commercial & Category Strategy

    Practical insight for buyers, category teams and commercial leaders.

    • Highlights include:
    • New product development and ranging
    • Government policy and regulation
    • Technology and innovation
    • Data-led decision making
    • Future category opportunities

INDUSTRY LEADERS & EXPERTS

Hear from buyers, operators, retailers, suppliers and category experts shaping the future of the drinks industry. Our full speaker line-up will be announced soon.

All speakers

built with the industry

Drink Tank was developed with input from more than 100 drinks professionals, ensuring the programme reflects the issues that matter most to buyers and decision-makers across the sector.